HCM Handbook industry insight: The way I see it



"Creating the right culture of respect and inclusion among your membership is not easy, but it is vital"
Colin Waggett, CEO: Third Space
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"Across all our brands, we’re working to increase female representation in leadership – when more women lead, more women feel welcome in our spaces"
Tom Leverton, CEO: Purpose Brands
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"Providing value is a huge factor in the sales process, in this economic climate members want to feel they’re getting the most for their money"
Ty Menzies, CEO: Lift Brands
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"Offering concession memberships, online activities and promoting free or low-cost ways to stay active can help remove the financial barriers for many people"
Ben Beevers, Group development director: Everyone Active
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"Consumers are acutely aware of prices and policymakers are too when they look at incentives and other proposals to expand fitness and wellness"
Liz Clark, CEO: Health and Fitness Association
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"The future of our industry depends on inclusivity. If we shift the focus from traditional gym culture to holistic health and longevity, we can unlock a new wave of engagement"
Elaine Jobson, CEO and MD: Jetts Fitness
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"As an industry, we have long failed to ensure that we are recognised as essential"
Martin Seibold, CEO: LifeFit Group
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"I love listening to our members’ stories. Listening is key to understanding and that insight becomes innovation"
Molly Long, COO: Crunch Fitness
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