Fitness Foresight by HCM magazine and HCM Handbook
Key fitness trends and predictions
Each year since 2014, the team behind HCM magazine predicts 20 key trends, influences and opportunities set to shape the health, fitness and wellness sector over the coming 12 months and publishes them in the annual HCM Handbook.
For 2025, HCM editor Liz Terry and HCM Handbook editor Kath Hudson's forecast includes vagus nerve resets, diagnostics, instagram rooms and social prescribing...
"Offering concession memberships, online activities and promoting free or low-cost ways to stay active can help remove the financial barriers for many people"
Ben Beevers, Group development director: Everyone Active
"The future of our industry depends on inclusivity. If we shift the focus from traditional gym culture to holistic health and longevity, we can unlock a new wave of engagement"